What a fabulous two weeks watching the world's athletes compete in Beijing. The emotional connection to men and women giving everything they've got will linger long after the closing ceremony...and so too will the VISA ads narrated by Morgan Freeman. That instantly recognizable voice over images of athletes' individual stories connected with viewers around the world. From epic to personal, Visa’s “Go World” Olympics campaign featured ads that were timeless, contemporary and fabulous.
Contrast that with the lame commercials by McDonald's featuring athletic-looking men and women praising a new chicken breakfast sandwich or the assembling of a Big Mac as a competitive event. Bad, bad.
A local bank spent a bundle airing commercials with the bank president inviting viewers to call their 800 number. Problem? No 800 number was ever given! Bad, bad. That's no way to capture new leads or grow a business.
Before you spend a bundle on advertising, identify your unmistakable brand identity, your key messages and your call to action. Start with your free Boost Your Bottom Line Marketing Mastery Success Kit at www.boostyourbottomline.com, then email us at info@boostyourbottomline.com for a free Jumpstart Session.
© 2008 BoostYourBottomLine.com
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Monday, August 25, 2008
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