You Do What for Whom?

Unless you're the fry guy at McDonald's, you've probably been asked this question: What do you do, exactly? And you respond by saying... yammer stammer blah blah blah.

You just missed an opportunity. Maybe you just thoroughly confused a big-thinking friend of a friend of a big investor. And we all know the best advertising is by word of mouth. You need to back up and figure out what's called your "10-second Interview."

So, how do you nail down your 10-second Interview to become your best word of mouth advertiser? By focusing your business in a step-by-step process:

1. Describe your main product or service.
2. Identify your core target audience.
3. Determine your point of difference.
4. Put it all together to describe your business in 25 words or less.

Bam! You just won over a big investor. And remember - it's all about the spin you put on your business. If you always present in an exciting way, people will get fired up, too. If you don't, they won't.

Do you need to write your 10-second interview — identify your core target audience, point of difference, and get fired up to blast your business to the next level? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com