Since small business owners are often on overload, we want to provide quick summaries to help jumpstart action and results. To that end, here is a quick 10-step summary to keep handy as you write your next news release. Print it and use it as your news release primer.
1. Create an angle of interest.
2. Attract your reader with your headline and first paragraph.
3. Use active verbs to pull the reader into your release.
4. Include timely information, preferably related to current events or trends.
5. Make every word count and count every word. Avoid excessive use of adjectives, adverbs and fancy language.
6. Keep the length a maximum of one page unless absolutely necessary. Deal with the facts and avoid fluff.
7. Tell about your products or services in one or two clear sentences.
8. Follow rules of grammar and style.
9. Include the following contact information: name, address, phone, fax, email, website.
10. Make sure your releases get broad coverage with local, regional and national publications as well as radio and television stations, Internet publications, and all potential clients.
Want to know how to get in the news to increase credibility and attract more customers? Discover Power PR Strategies to Create a Buzz and Get Your Name in the News. Click here now!
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
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