The Foie Gras of (insert your industry here)

An article ran across our desk recently on Wagyu beef. Normally, we would have passed on it, but it got us thinking…

Wagyu beef, as it turns out, is a highly marbled delicacy that can run as much as $20 per pound. Wagyu beef comes from Japanese cattle that are treated to regular massages and eat only grains and beer. It has a rich taste and texture much like foie gras, so a small portion will do (your budget thanks you).

What on earth does this have to do with marketing? Everything!

Wagyu is branding genius. The funny name; the story about Wagyu’s existence in Japan; the price point; the buzz this brand has created among master chefs, their eateries and clientele…

Branding is the foundation of any business. And any business that has not addressed the main components of a branding plan must rely on luck for growth. Components like history, features, benefits, and core point of difference are key to marketing success.

For example, without a core point of difference that shines through in every marketing effort, a business often is considered parity to its competition. What’s the difference among Wal-Mart, K-Mart and Target? Does one of those three have a core point of difference that pops in every marketing effort they make?

That’s for consumers to decide. And decide they will — to the tune of great loyalty and spending.

Do you have a core point of difference that stands out among your competition? Find out how to get one by signing up for your F.R.E.E “Marketing Mastery Success Kit” at www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com