Spy on Your Competition - Guerrilla Style

Call it research, but why kid yourself – what you are doing is spying.

And why not? How else are you going to know how your company and your product stack up against your competition? You must check out every aspect of your competition’s operation and then objectively compare it with your own.

A prim and proper traditional marketer refers to this as “market research,” but a down and dirty Guerrilla Marketer knows it for what it really is – spying.

There are two basic schools of marketing. There’s Lemming marketing, which encourages you to follow the heard, to do exactly what everyone else is doing, even if that means leaping off a financial cliff to certain doom.

And then there’s Guerrilla Marketing.

Guerrilla Marketing demands that you put away your checkbook and instead use less costly resources, relying primarily on time, energy, and your imagination as your best and most effective marketing tools.

Before you can launch an effective Guerrilla Marketing campaign you need to know as much about your competitors as possible – you need to appreciate their strengths and, just as importantly, you need to admit and acknowledge your own weaknesses in comparison. And then you need to do something about it.

Guerrilla Marketers don’t mince words. The way to evaluate your competition, the way to dissect their inner workings and expose their weaknesses is to spy on them, plain and simple.

As a true Guerrilla Marketer it is up to you to make an honest evaluation then to beat your competition on every single point.

Spying on your competition is only the first step in Guerrilla Marketing. If you want to learn more about how you can be a Guerrilla Marketer — using low cost and high impact strategies to outsmart your competition — visit certified Guerilla Marketing coaches, Holly George and Leslie Hamp at www.boostyourbottomline.com, and sign up for your F.R.E.E “Marketing Mastery Success Kit” that sets you on your path to bigger profits and lower spending.

© 2007 BoostYourBottomLine.com

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