Spitfire Promotion Group Blog

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Tuesday, January 15, 2008

The New Glamma Niche

One of our clients was overjoyed to share with us that she's now a Grandma...or should we say Glamma? Baby Boomers are joining the ranks of Grandma and redefining their new role as Glamma. Think Goldie Hawn vs. Edith Bunker. The new generation of Glammas are 47+ years old, healthier, wealthier, and focused on living and expressing their passion. You'll see them at the fitness center lifting weights, doing Pilates, strutting on the treadmill. You'll see them taking up long-deferred hobbies or interests like piano, painting, travel, continuing education. You'll see them sharing their passions with overscheduled grandkids in an attempt to show them simple, fun outlets. Sandwiched between parents and their own children, Glammas are redefining their roles and how they'll interact with their grandchildren. It's an exciting stage and potential niche for coaches, consultants, retailers, travel agents, educational programming...you get the picture. Is Glamma your niche? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.

© 2008 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com

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