3 Ways to Raise the Bar

If you're ready to create a business you can brag about, take a moment to assess whether you’re at the top of your game or need a mini-makeover. Here’s how:

1. Know Your Strengths


 You’ve heard of the book, Now Discover Your Strengths by Marcus Buckingham and 
Donald Clifton. The premise is that each of us are naturally gifted in a handful of areas. Focusing on these areas or key strengths makes your work effortless, satisfying and profitable. Have you applied these concepts to your business and your work? Most of us spend too much time trying to shore up our 
weaknesses instead of maximizing our strengths. When you shift 
your focus to what you do best by choosing projects and clients
 that take full advantage of your strengths, you'll be more energized, productive and fulfilled. You’ll also attract more customers and boost success. For instance, you may thrive as a strategic planner but fall short when it comes to implementation. Outsource your weaknesses and focus on your strengths.

2. Live The 80-20 Rule


 Identify and focus 80% of your time and energy on high-payoff activities. Many business owners get in the rut of working on their business instead of in their business. Many juggle tasks and clients that aren't important, and they lose momentum in the process. Determine which 20% of your clients are bringing in 80% of your income. Determine your high-payoff activities. Track your time for a day or two including Internet surfing, 
returning calls, “getting ready” for the next client or task. Most of our clients are
 shocked to discover how much time they waste. Practicing the 80-20 Rule helps them prioritize in a more efficient, profitable way. Find out how here: www.boostyourbottomline.com

3. Get Out In A Bigger Way


 Cultivating strong professional relationships and personal 
contacts both inside and outside your business is another key to success. A wide network of key people 
who know you well will provide the support
 and visibility you need to attract more clients and make more sales. To develop these relationships, serve on a committee or board that connects with other business owners and leaders. Join your local Chamber
 and get involved with community projects that 
attract the kind of people you'd like to know. Establish collaborations with key players in your industry or those who serve the same target audience. Click here to learn more.

Your business is an outlet for your passion and strengths. You have the opportunity and freedom to design it your way. We challenge you to think big and market your way to a business you can brag about.

Need help raising the bar? Check out our Fast Track to Marketing Mastery program at www.boostyourbottomline.com and sign up for a fr*ee Marketing Mastery Success Kit at www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com