Position Yourself As an Expert for Bigger Results

If you're a small business owner, positioning yourself as an expert is key to success. It's the only way to build confidence in customers and prospects as well as media outlets. You may not think of yourself in this way, but you are an expert in your field and the expert in your business.

Professional expertise simply means you know what you’re doing, and you’re really good at what you do. It doesn’t mean that you know everything there is to know about your field. No one does. It does mean you know more than those seeking your services. Expertise comes in bits and pieces, and we usually don’t recognize how much we’ve evolved over time.

Determine your expertise, and convey that expertise in your key messages and every communication you have with your target audience. Create awareness of your expertise and the services you offer by:

• Talking about yourself and your services
• Writing about yourself and your services
• Having others talk and write about you and your services

Establishing your expertise as the foundation of your brand is one of the best ways to reach new prospects and boost your business. Consider speaking to organizations, associations, clubs, and radio audiences. Keep in mind that Rotary Clubs, school foundations, radio networks and other organizations are always looking for program ideas. Make their job easy. Determine where your target audience spends his/her time. Find out the name of the organization’s program coordinator. Offer to present a program targeted to the audience. You’ll be positioning yourself as an expert while reaching new prospects.

Not sure of your expertise? Check out our Fast Track to Marketing Mastery program at www.boostyourbottomline.com and sign up for a fr*ee Marketing Mastery Success Kit at www.boostyourbottomline.com.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com