What's the value of a testimonial? Credibility. We're always encouraging our clients to give and ask for testimonials, so when Leslie returned from a great hiking trip organized by Country Walkers (http://www.countrywalkers.com), she decided to send an unsolicited endorsement. Country Walkers would be wise to include it in future marketing materials. You can do the same. When your clients or customers send you raving reviews like the following note, be sure to include all or part of their comments in future marketing:
Ok; just when I thought Country Walkers trips couldn’t get any better, I find myself in the midst of Tuscany hiking through breathtaking terrain, viewing amazing works of art and architecture, being catered to by outstanding guides, consuming the most delicious meals one could ask for, and connecting with a cohesive group of travel partners. It’s as good as it gets! I don’t know when or where, but I can’t wait for our next Country Walkers trip. If Angelica and Gianni are the guides and any of our newfound friends are among the hikers, all the better! Your trips are the best.
---
Leslie Hamp, Certified Marketing Coach & PR Whiz
715.682.5824 * leslie@forwardmomentum.biz
++++++++++++++++
Sign up for *FREE* red hot marketing tips:
http://www.boostyourbottomline.com
++++++++++++++++
Sunday, October 08, 2006
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment