Is Your Advertising Attention-Getting?

Quick! Identify the company that advertises the great credit card that protects you from identity theft... you know the commercials that depict, say, two old ladies on a couch - talking with strange voices about all the frivolous purchases they made with a stolen credit card.

Can't remember? That's a very common problem with advertising today. In our ovestimulating world of crowded marketing messages, it is common for companies to make the mistake of having an attention-getting creative message, but to not link this message back to their product in a memorable way.

Still not sure about that company name? It's CitiBank. Let this be a lesson that - although creativity and attention-getting can be great, you need to make sure your company gets the credit!