Hamp Authors Chapter in Guerrilla Marketing book

Certified Guerrilla Marketing Coach Leslie Hamp was recently selected to author a chapter in the upcoming Guerrilla Marketing on the Front Lines: 30 World Class Marketing Coaches Reveal Their Inside Secrets to Send Your Profits Soaring, by Jay Levinson and Mitch Meyerson

In 1984, Jay Levinson founded the brand that has become the best-selling marketing series in history. The book that started it all, Guerrilla Marketing, is published in 42 different languages and has become the marketing Bible of small business owners and entrepreneurs. With 14 million copies of Guerrilla Marketing books sold worldwide, and many university MBA programs offering it, Guerrilla Marketing has become the best-known marketing brand in history.

Co-author Mitch Meyerson joined the Guerrilla Marketing brand in 1999 to create the Guerrilla Marketing Coaching Certification Program, which has now certified more than 150 Guerrilla Marketing coaches. Many of these coaches are now Guerrilla Marketing practitioners, trainers and authors in their own right.

Now, the Father of Guerrilla Marketing and the Founder of Guerrilla Marketing Coach are ready to march onto the world stage a powerful, trained army of successful Guerrilla Marketing coaches and authors, all ready to share their inside secrets with the outside world. With compelling, personal and highly practical case studies of truly remarkable success, most accomplished on a shoestring budget, these 30 Guerrilla Marketing experts share their hottest marketing secrets for the first time anywhere.

This will be the only Guerrilla Marketing book to date that compiles case studies of Guerrilla Marketing in action, delivered by the coaches and authors who have mastered the art of Guerrilla Marketing.

Also for the first time anywhere, Levinson will tell the story, in the lead chapter, of the birth and ultimate international success of the Guerrilla Marketing brand. He will share his background working in giant and small advertising agencies, teaching marketing at the University of California in Berkeley, and the experiences that inspired him to strike out on his own.

Levinson’s story sets the stage for a treasure trove of Guerrilla Marketing success stories in the next 29 chapters. Each is written by a different Guerrilla Marketing expert, who demonstrates Guerrilla Marketing in action through one or more true case studies involving their own businesses or businesses they coached. Chapters address both cutting-edge online technologies and time-tested marketing tactics, all from the perspective of Guerrilla Marketing.

Touching on all 100 of Levinson’s Guerrilla Marketing weapons and all 16 of Meyerson’s Guerrilla Marketing Competencies; using examples from dozens of different industries; addressing every marketing venue from online to direct mail to face-to-face networking; and spanning the globe from the U.S. to the U.K. to Japan and Australia – these Guerrilla Marketing Superstars leave no stone unturned and no reader unprepared for extraordinary success.

Levinson and Meyerson have brought together real super-achievers who are not only Certified Guerrilla Marketing coaches and authors; but include successful entrepreneurs, educators, degreed professionals and public speakers, all of whom are leading superstars in their own fields. But while their authors are highly successful, they are also highly relatable to a wide audience of prospective readers who may not yet have attained the success they envision.

Audiences for this book include past readers of Guerrilla books as well as owners or marketing managers at small, medium and large sized businesses, entrepreneurs and would-be entrepreneurs, solo professionals, marketing students, the international business community, nonprofit organizations, and authors.