That Oprah. She really is the queen of inspiring others. When she speaks, people buy. Her endorsement of a book or foundation can set the wheels in motion for big sales or donations. It came as no surprise that sales of The Secret, a best-selling book and audio that offers guidance and personal narratives about creating the life you want, went through the roof after she gave it the thumbs up. A friend, just returning from two months in Scottsdale, Arizona, said it was impossible to find the book or audio on the shelves of bookstores.
So what’s The Secret all about? The essential lesson of the book is how individuals attract and create the life they want through their thoughts, attitudes, and emotions.
Whether you accept the full premise of the book or not, the lessons of the resonate with successful entrepreneurs who have been practicing the concepts in their businesses. We often coach our clients around these concepts as well:
1. Intention rules. Decide what you want then focus your actions. Remember the words of Henry Ford: “If you think you can or you think you can’t, you’re right.”
2. Clarity is crucial. This is a marketing concept that we preach again and again. Have SMART goals – specific, measurable, attainable, realistic and time-bound. Know where you’re going so that you can get there.
3. Live your passion. If you build your business around your passion, you’ll be able to maintain it for the long-run and earn a living in the process.
4. Maximize connections. Like attracts like. Be the type of person you want to associate with, and you’ll attract like-minded business partners, joint venture partnerships and ideal clients.
5. Take action. Simply focusing on positive things will not make them happen. Set your intention, watch what you attract, and take action to realize your dreams.
The Secret is worth listening to. Learn more about it here: http://www.boostyourbottomline.com/resources/audio.php
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, May 22, 2007
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