Earth Day More than a Cash Gimmick

Earth Day was on April 22, to celebrate Earth's life and beauty and to alert earthlings to the need for preserving and renewing the threatened ecological balances upon which all life on Earth depends. To most companies, this meant cashing in on ‘must have’ eco-friendly products to be sold to commemorate the day. But for others, this meant participating in an earth event to help them get their name out. (Which, in our opinion, was more eco-friendly than the products of stuff sold that we don’t need!)

It’s great that so many companies put on their green camouflage one day a year and give back to the earth, but to succeed as a ‘green’ contender, this must be done 365 days a year. More cities should take a look at San Francisco’s 2 year ban on hard-to-recycle plastic bags in major grocery and retail stores. This ban has saved 5 million plastic bags a month from littering streets and choking marine life. The city has even added curbside compost pickup to its array of earth-saving goodness.

We love that the city of San Francisco has taken a serious approach to earning their green stripes. You can launch your own business-boosting eco-friendly campaign in any economy. Get started now at http://www.boostyourbottomline.com/fast_track/

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