Guerrilla Marketing Pros/Cons

Guerrilla Marketing Pros:

1. A proven program that has benefited more than 1 million people since 1984

2. Low cost, high impact

3. Bottom line focus on profits

4. Unconventional tactics emphasized to stand out from the competition

5. Focus on marketing goals, marketing calendar and tracking

6. Collaboration emphasized to maximize and leverage every marketing effort

7. Clear focus on target audience and benefits offered to them

8. Publicity opportunities abound

9. Step-by-step sales process increases conversion rate of prospects into customers and raving fans

10. Accountability and success

Guerrilla Marketing Cons:

1. Requires time, energy and imagination

2. Requires planning, follow through and tracking

3. Requires development of fusion marketing partners and collaborations

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