As a small business owner, one of your biggest challenges is marketing your product and/or your website. You can play it safe by doing exactly what everyone else is doing. Or you can embrace the low-cost, high-impact Guerrilla Marketing tactics taught to us by Jay Conrad Levinson.
Guerrilla Marketers rely more on their imagination than their pocketbook when it comes to creating memorable and effective campaigns. They know that details matter, and that there are 10 cardinal rules which, if followed with zeal, will make your efforts stand head and shoulders above your competition.
10 Cardinal Rules For Stand-Out Print & Web Copy
1. Consistency.
2. Embrace white space.
3. Write in short paragraphs.
4. Make use of subheads.
5. Create bullets and lists.
6. Align the elements on your page.
7. Less is more.
8. Use UPPER CASE type with restraint.
9. Sweat the details.
10. View it through the eyes of your ideal customer.
That old saying that you only have one chance to make a first impression is especially true when it comes to print and web copy. With a website you have approximately 8 seconds in which to grab and hold your potential client’s attention. With a print ad or brochure you’re lucky if a reader stays with you beyond the first four sentences.
True blue Guerrilla Marketers know how to create a stellar first impression. Do you?
Need help with your first impression? Sign up for your FREE Marketing Mastery Success Kit that puts you on the Fast Track to business success at: http://www.boostyourbottomline.com.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their fr*ee Marketing Mastery Success Kit, visit www.boostyourbottomline.com
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