Think Like a Guerrilla Marketer — Back to Basic Training

When most people talk to us about their marketing, they focus on advertising. While advertising is a part of the marketing mix, that's all it is. A part. Marketing is much bigger.

A better way to think about marketing is to envision a pyramid. Marketing is at the top clearly defining the direction of a business or organization while advertising and public relations are at the base supporting the marketing function.

Think of it this way.

Marketing is everything you do to make your product or service more visible, more desirable and more profitable. To make sure you're marketing in the most effective way possible, you must get back to basics. Consider the basis for your marketing — the "4 P's of Marketing" — incorporating Guerrilla Marketing strategies by making sure you've addressed every aspect or your product or service BEFORE you throw marketing dollars at it.

Your Marketing plan — which should address advertising, public relations, and a host of other marketing options — will clearly define the big picture and provide focus and direction based on the "4 P's of Marketing:"
1. Product
2. Price
3. Place
4. Promotion

Whenever you market your business, you are using any combination of the 4 P’s. It is crucial to make sure you have the right marketing mix — whether you’re sending an invoice, running an ad, submitting a PR article, or hosting a big event — before spending dollar #1.

Think like a true Guerrilla Marketer. Make sure you have the basics down first. Get the right marketing mix. Then create an effective marketing plan that ensures you're sending the correct message... within your budget... every time.

Get a FREE article on marketing mix in your FREE "Marketing Mastery Success Kit" from Certified Guerrilla Marketing Experts Holly George and Leslie Hamp at: http://www.boostyourbottomline.com.

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