Last week I had coffee with a reporter from USA Today. It reminded me of the importance of providing news quickly and tailored to their needs. One of the very best ways to reach that goal is to write your story the same way they would write their story.
How do you know how they'd approach a story? One way is to search for the "nut graph" that appears near the top of every story. The nut paragraph is typically just after the lead, and is the paragraph where the writer explains in a nutshell why the story is important. Often times it includes statistics, perspective, and/or comparisons.
Remember that newspapers, magazines, and web publications are always searching for a good story. Make sure they find yours. Getting your message into the hands of the right media is a win-win situation. Editors and journalists are on very tight deadlines. If you hand them newsworthy stories on a silver platter, you are helping them meet their deadlines, fill their pages, and maintain the interest of their readers. You’ll also find yourself being featured regularly.
Not sure of how to write for the media? Check out our Fast Track to Marketing Mastery program at www.boostyourbottomline.com and sign up for a fr*ee Marketing Mastery Success Kit at www.boostyourbottomline.com.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
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