Jay Conrad Levinson, the Father of Guerrilla Marketing and one of our mentors, sent us a quick note today with words of wisdom and marketing insight. He gets right to the heart of the matter, saying:
"52 percent of callers hang up when they are placed on hold for one minute in silence, but only 13 percent hang up when music is played, and a mere 2 percent hang up when there is a spoken message. On-hold time is definitely a make-or-break time for a company."
What's the message for you? Assess your telephone situation and take action today to improve it. You'll boost your bottom line in the process.
Need help creating a message that sells? Check out our Fast Track to Marketing Mastery #3. We'll show you how to Write Copy with Character for your website, ezine, sales letters, advertising, telephone scripts, biographies, and much more.
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
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