Collaborations. It seems to be one of our key themes at boostyourbottomline.com, and with good reason. Collaborating is a powerful marketing strategy that combines the efforts of two entities to explode their joint marketing efforts. I just learned of a collaboration that makes me pleased I'm a Lance Armstrong supporter and loyal Ralph Lauren customer:
Seven-time Tour de France winner and cancer survivor Lance Armstrong (http://www.lancearmstrong.com) teams up with the Ralph Lauren Center for Cancer Care and Prevention (http://www.ralphlaurencenter.org).
Now we all know Lance Armstrong, his yellow wrist bands and his mission to raise $1 billion for cancer research and prevention. The Lance brand and message was recently featured on the cover of Newsweek (http://www.livestrong.org). The guy is inspiring and gives hope to so many people.
And we all know Ralph Lauren for his stylish, trendy and classic clothes. He's created the powerful Polo brand, as well as other clothing labels, furniture, fabrics, tabletops, accessories, and paint. His brand represents quality and style. What you may not know about the designer is his commitment to cancer research and care.
In 2003, Ralph Lauren partnered with the nation’s leading cancer center, Memorial Sloan-Kettering Cancer Center and East Harlem’s North General Hospital to create the Ralph Lauren Center for Cancer Care and Prevention. Dedicated to providing the highest-quality cancer screening, treatment and education to medically underserved communities, the Ralph Lauren Center is a unique endeavor in community care for breast, colon, prostate, cervical and other cancers.
Armstrong and Lauren...what a perfect collaboration! They're doing good and making a huge impact. Win-win for them as well as for all those they touch.
© 2007 BoostYourBottomLine.com
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Wednesday, June 13, 2007
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