Seven-time Tour de France winner and cancer survivor Lance Armstrong is at it again. We all know Lance Armstrong, his yellow wrist bands and his mission to raise $1 billion for cancer research and prevention. The guy is inspiring and gives hope to so many people. And now he's back in the Tour. The other competitors welcome his return because of the publicity that comes along. And we welcome his return because he raises the bar.
Every year we encourage clients to hitch onto the the Tour de France for publicity. Some do...like the physician who wrote about ways to avoid facial injuries while biking. Or the wine shop that offered Tour de Vino wine and cheese tastings. This year we're happy to see that one of our favorite restaurants, the Heartland Restaurant in St Paul, Minn., has teamed up with organic growers in the Tour de Farm. This Tour celebrates local farmers and food artisans with tours and amazing 4- to 5-course meals. Tickets and details for this fun campaign are at http://www.tourdefarmmn.com. Yum yum! We think it's a brilliant campaign.
Need help with your own brilliant big buzz campaign to attract more customers, bigger profits and a business to brag about? Get started now at http://www.boostyourbottomline.com
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Thursday, July 02, 2009
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