Each generation has a core set of values that define the group as a whole. Life events and experiences shaped each generation’s way of thinking. Each generation has specific opinions, values, and beliefs. Likewise, your business has specific important values that it conveys to your target audience. For example, a generation like Gen X isn’t going to care much about a website that tells people what they should buy. This group is hasty, and they like businesses that are all about change. They aren’t easily impressed and they are skeptical of those who make claims.
Make sure you are reaching your target market by determining the values and core beliefs of the generation(s) you are trying to reach. The words and tone of your website copy should reflect this. Still not sure who’s who? See below:
Silent Generation: dependable and reliable; conform and adhere to rules and laws; high levels of commitment to organizations; good work ethic.
Baby Boomers: self-sufficient, enjoy personal growth, team and process orientated, health and wellness; optimism and positive attitude; conservative and socially liberal.
Gen X: diversity and global thinking; self-reliance and independence; impatient with status quo; savvy and skeptical; technologically literate.
Gen Y: confidence and achievement; lack of wisdom and reflection; diversity and morality; street-smart; expect balance and automatic feedback.
Need help figuring out which generation suits your business model? Get started now at http://www.boostyourbottomline.com/fast_track
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, July 07, 2009
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment