Here we are, along with a bunch of Lance fans (all guys, I might add) at the Birchwood Cafe in Minneapolis. The Birchwood draws lots of fans like us for live daily coverage of the Tour de France on their BIG screen. As we enjoy cafe au lait and brioche french toast, we can't help but admire the Birchwood's positioning and loyal target audience. Wireless brings many in, as does the wide range of locally grown produce and meats. Featured the next couple of weeks is the Tour de Lance turkey burger. Yum yum! We give the Birchwood a big thumbs up for tying into an international media event...plus their selection of patisserie!
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Thursday, July 16, 2009
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