Many entrepreneurs struggle with the question – how much to charge? There is a high risk when a business over- and under-charges clients. They key is to know what you are worth and be able to build trust and attract clients to whatever type of service you are selling.
Take a hint from guerrilla marketers, and stick to a money plan. Often times we believe we know what a client will be able to pay, or not pay, and go according to that. Wrong move. Have a game plan of what you will charge based on your expertise.
Charge a “total package” rate rather than by the hour. A client will always prefer to visualize their goals getting accomplished in one bulk packaged price, rather than paying blindly per hour. You will have a higher success rate at gaining and keeping customers if you have programs and packages available.
Back it up. Be a bold and guarantee your service. The key is guarantee only your services and not what they will do with it. Guarantees always strengthen your business, and ultimately increase your value.
You can grow your business in any economy. Get started now at
http://www.boostyourbottomline.com/fast_track/
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Thursday, July 23, 2009
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