Best logo: Nike Swoosh
Lesson: Sometimes too many bells and whistles can make your logo less effective.
Best promotional items: Livestrong wristbands
Lesson: Have a signature look, whether it's a giveaway or simply in how you present your brand, so people recognize you immediately.
Best slogan: "Got Milk?"
Lesson: Look for slogans that have the potential for longevity.
Best outdoor advertising: The Goodyear Blimp
Lesson: Be unexpected in how and where you communicate with your customers.
Best contest: Nathan's Famous Hot Dog Eating Contest
Lesson: Don't be afraid to be outrageous if it suits your brand.
Ready to hit your marketing campaign out of the ballpark? You can grow your business in any economy. Get started now at http://www.boostyourbottomline.com/fast_track/
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, July 14, 2009
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