Well, the event is over and the numbers are in. Around 500 people attended the fundraiser, www.davidsparade.com, raising $25,000 for artist David Genszler and his family.
We had 3 front page stories, two TV features and mass word of mouth both in person and through viral marketing. We were able to reach our $25,000 goal and take pride in the community response. That's a good PR campaign. The key: messages that inspired participation and donations, a news angle that appealed to print and broadcast media, and lots of personal, one-on-one connection and follow-up.
It's not rocket science to conduct a successful campaign, but there are definite steps that guarantee success. It's all detailed in our Fast Track to Marketing Mastery. Find out more now at http://www.boostyourbottomline.com/fast_track/
Here's to lots of media attention and BIG results. Happy Marketing.
© 2009 BoostYourBottomLine.com
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Thursday, September 03, 2009
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