Drawing the Line between Brand Identity and Personal Identity

The poor economy has forced many brands to look inward, relying more on their employees to deliver brand promises and represent brand values during and outside of business hours. However, social networking sites are straining the employer/employee relationships as brand engagement conflicts with personal rights and freedom of speech. Employers are beginning to wonder if it is appropriate and acceptable for their employees to “friend” clients or “tweet” their praises on a competing brand, or if it’s just a “social” right and freedom of speech?

Think about it this way; shouldn’t every employee have and exercise the right to sample as many brands as they can? They are also consumers, and like every other consumer, can make their own choices. In the event that the brand they work for (yours) does have a stronger brand essence, presence and identity than others in the market, they will sing its’ praises. This would eventually translate to better employees, and employees who deliver your brand promise to customers.

In a world of instant response and constant online chatter, it’s important for brands to stay out in the open and not ‘hide’ from a competitor. It’s your responsibility to prove to your own employees why your brand has more standing power than the competition. Wouldn’t they be lying if they helped promise brand value if they themselves don’t believe in it?

Give your brand a boost – even in this economy! Get started now at http://www.boostyourbottomline.com/fast_track/

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