The Power of Ezines: Which Format to Use

After you have decided to give ezines a try, figure out what format will work best for you. When your reader opens your message, which newsletter format will they see: text, html or .pdf?

PDF formats are the least commonly used. They take more time to create, they must be popped up from a separate link to view, and to read your newsletter, recipients must have software such as Adobe Acrobat Reader installed on their computer.

The two most commonly used ezine formats are in text or HTML. The text ezine is the most commonly published. The advantage of this format is that other than writing, you do not require any special skill to use a Word or Notepad program. Although text ezines are a snap to create, they’re also a snap for your recipients to delete. They won’t stand out from your competition, they’ll look like every other text ezine, and they’re much more likely to end up in the trash.

HTML format, on the other hand, requires the sender to get more sophisticated, but it’s “prettier” in the eyes of the recipient. One great advantage HTML formats offers is that they allow you to track your readership by showing you how many people opened your ezine and how many emails were bounced back.

Figure out what format works best with your message. Go to http://www.boostyourbottomline.com/fast_track/

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WANT TO INCLUDE OUR TIPS IN YOUR E-ZINE, WEB SITE OR BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp publish Boost, an ezine filled with red hot strategies to ignite business and personal success. To find out more, and to get your fr*ee Marketing Mastery Success Kit, visit www.boostyourbottomline.com