How do you get your recipient to actually open your newsletter without sending it to their trash or spam folder? You’ll want to make sure your email address used to send the newsletters is consistent. This will avoid your newsletter automatically ending up in a spam folder. Additionally, your customers will become familiar with your communications and treat you as a trusted sender.
Ensure that your brand, name, and address appear on the ‘from’ portion of the email and keep it simple; you want to make sure your ‘from’ fits on one line and appears in its’ entirety. Next, focus on the subject line of your ezine. You’ll want to create a subject line that sparks the reader’s curiosity. Your subject line is the second most compelling reason your email gets opened. It’s part of the first impression readers receive and can be the deciding factor whether they open it or not. Use only “power” words and keep it under 30-40 characters including spaces. Remember, you only have 5-7 words to draw the reader in.
Some additional tips: avoid using all caps and punctuations, as this often leads to your message going straight to spam. Lastly, when you proofread your newsletter, don’t leave out the subject line. Your well-written ezine could go directly to the trash bin if a word in the subject line is misspelled.
We can hold your hand and help you figure out where to start! Visit http://www.boostyourbottomline.com/fast_track/
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WANT TO INCLUDE OUR TIPS IN YOUR E-ZINE, WEB SITE OR BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp publish Boost, an ezine filled with red hot strategies to ignite business and personal success. To find out more, and to get your fr*ee Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, September 01, 2009
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