Getting Through the "Dip"

Does this sound familiar? You made a commitment to tackle a big project for your business. Maybe it's rebranding your business, creating a new website, or launching a PR campaign. At first, you're on fire. Then, a phenomenon defined by marketing expert Seth Godin occurs. It's called the “dip." What started as an "I'm excited about this and ready to pull out all the stops to make it happen," suddenly feels nearly impossible.

Here are a few tips to get through the ‘dip’:

Keep your eye on your original intention. If the idea was strong and felt right when you started out, then it's likely still right today. Don't lose your vision just because you're into what may be the tedium involved in the implementation phase. It’s just a ‘dip’, not a dead end – so try to push through.

Track your progress. Try not to get discouraged if you happen to “fall off the wagon” a few times. Stay focused and map out your plan of action and stick with it. You will begin to feel confident when you can schedule time on your daily calendar to complete several actions per day, 5 days/week. And - you will catapult further and faster by tracking your progress and checking off pieces of the project.

Get beyond the “dip” – even in this economy! Get started now at http://www.boostyourbottomline.com/fast_track/

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