Extraordinary PR Campaign Inspires People Worldwide

My PR roots are still intrigued by BIG campaigns. And today is an incredible example of a biggie. Today, October 24, people in 181 countries are coming together for the most widespread day of environmental action in the planet's history. At over 5200 events around the world, people are gathering to call for strong action and bold leadership on the climate crisis.

350.org was founded by U.S. author Bill McKibben, who wrote one of the first books on global warming for the general public, and a team of university friends. Together, they ran a campaign in 2007 called Step It Up that organized over 2,000 rallies at iconic places in all 50 states. These creative actions - from skiers descending a melting glacier to divers hosting an underwater action - helped convince many political leaders, including then Senator Barack Obama, to adopt a common call to action: cutting carbon 80% by 2050.

For months 350.org has been building up hype for today's day of massive action. It's working on a grand scale. Citizens in New Zealand gathered before dawn next to a wind turbine on a mountaintop. As local elders said prayers to bless the global event, banners and signs were held high to to greet the planet's first rays of sunlight on this most incredible of days.

350.org has been receiving photos and video of rallies in Ethiopia, bike rides in Wellington, SCUBA divers in Australia, organizers planting 350 trees in Thailand, hundreds of students marching in India and Nepal and Mongolia. They're getting reports from 350.org offices around the world that the phones are ringing off the hook with calls from the media who want to cover the story.

The day is just beginning and already it's larger, more powerful, and more beautiful than founder Bill McKibben ever could have imagined. He said, "I've been a writer my entire life and yet words truly cannot describe what you have accomplished already."

Check it out at www.350.org. You'll see an evolving photo slideshow and an example of an outstanding campaign.

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