Can your brand get too popular, and if so, what happens? Take for example the brand of Croc shoes. As quickly as the bright colored shoes flew off the shelves, so too were lots of backlash and hate sites dedicated to the fashion “don’t” crocs.
But as popular as Crocs are, they also face an image problem, especially among young consumers who see them as an old-person's shoe. I’ll admit it – I own a pair; their comfortable, but yes, they are ugly. There are lots of mixed reviews, and a lot of generic Croc brands out there.
Another example of a shoe craze gone obsolete; the Dr. Marten brand. Remember those? Those thick soles and yellow stitching were hard to forget. "Docs" and now possibly the Crocs join a long line of bold shoe styles that once attained cult status. A lot of people believe it's the end for the Croc company, but only time will tell.
Don’t let your brand become a thing of the past.
Visit http://www.boostyourbottomline.com/fast_track/
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Tuesday, October 27, 2009
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