Business has been booming for Time for Dinner, a local meal-assembly business launched in 2004 in St. Louis by Paige Ohliger. Her meal-assembly business consists of customers prepping ingredients for complete, pre-made dinners for the month ahead. While nationally franchised competitors closed up shop all around her, Ohliger kept her business profitable and recorded sales just shy of $1 million in 2007. So what’s her recipe for success, while other franchises fizzled? Ohliger says, “Extreme Customer Service.”
She noted several tips that were vital for Time for Dinner’s success:
1. Get in tune with the community. If 10 people come together and each order a full set of meals (12 meals per person, each serving 4-6 people), Ohliger kicks in a free eleventh set.
2. Show customers you care. Time for Dinner’s high ratio of staff-to-customers helps keep the kitchen sparkling and ensures that customers can quickly get any needed assistance.
3. Use customer feedback to gain new customers. Everyone wants their dollar to go farther and feedback from current customers suggests they're saving $100-$150 monthly by using the service.
As guerrilla marketers, we love how in touch “Time for Dinner” is with their customers and in return, how their customers spread their business via word of mouth. This is a key component (and a perfect blend of guerrilla marketing) that boosts their small business success, especially while operating on a tight budget. We bet that Paige is pumping her marketing with quotes and facts on all of the money she’s been able to save for families looking for healthy meals on a budget.
Focus on sprucing up your customer service skills! Get started now at: http://www.boostyourbottomline.com/fast_track/
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Wednesday, October 07, 2009
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