Have you seen the new tagline for Herbal Essences hair care products? (If not, check out this blog headline.) TERRIBLE! C'mon, P&G... why the need to imply lighting up an illegal substance to express coolness? I may not be the target, but I'm a smart parent who realizes you're positioning a good product line to capture a narrow and fickle young market. Guess my kids need to pick a new line.
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Monday, October 19, 2009
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