We’ve always touched on the power of brands, and what certain brands’ actions do to ignite or deflect attention. Remember Hyundai? Their brand is still soaring thanks to their assurance program covering purchases for one full year. In this down economy, it was a daring, yet profitable campaign for them.
Now onto Starbucks. This mega coffee giant has seen a drastic shift in consumer spending, thanks to the poor economy. That’s where their new budget friendly campaign comes in: instant coffee. Yep, you heard right. Starbucks, who pride themselves on fresh coffee brewed by perky baristas, are going to try to sell instant coffee. Although, at $2-$4 per cup of regular brewed coffee, $10 for 12 packs of instant coffee seems like a pretty good deal, but until I taste them for myself, I’ll stick to Folgers instant coffee at $4.95 for 60 servings. The internet has been brewing with opinions – mostly negative ones because of the price, and because of the taste. Only time will tell if this product will be around for the long haul.
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Tuesday, November 10, 2009
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