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Tuesday, August 04, 2009

Skyrocket Success with the Pareto Principle

As a small business owner, it's critical to pinpoint the areas that will increase revenue and profits. The easiest way to define that sweet spot is by following the Pareto Principle. The 80/20 Rule states that 80% of our results come from 20% of our activity. The outcome to this is that 20% of our results absorb 80% of one's resources or activity.

The 80/20 rule teaches you simplicity and applies to several examples:

-20% of employees are responsible for 80% of a company’s output
-20% of customers are responsible for 80% of the revenues
-80% of a manager's interruptions come from the same 20% of the people
-80% of your personal calls are to 20% of the people in your address book
-80% of your annual sales come from 20% of your sales force
-80% of what you produce is generated during 20% of your working hours
-80% of your website traffic comes from 20% of your pages

As a business owner, your job is to find out which 20% of your marketing is motivating the most sales, to determine which 20% of your customers are producing 80% of your profits, and to learn which 20% of your prospects are most likely to become customers.

When you discover which 20% of your customers are responsible for 80% of your sales, your marketing and communication will focus on keeping them happy, increasing the amount of business you do with them, and tapping them for referrals and testimonials.

We can help you maximize the 80/20 principle. Get started now at:
http://www.boostyourbottomline.com

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