You can achieve outstanding ezine results with just a small investment of time, effort and money. Did you know that 54% of small businesses surveyed rated email as the top online promotion to drive site visitors and customers to their web sites and storefronts? More than half of businesses surveyed believe ezines are of the most powerful marketing tools because they are:
• Inexpensive. Unlike direct mail, there is virtually no production, materials or postage expense.
• Effective. Email marketing allows you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your web site or business site.
• Immediate. Ezines generate an immediate response: “Click here to learn more.” Response usually occurs within 48 hours of the time the email campaign is sent.
• Targeted. You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your message. By setting up categories, you can tailor your campaigns to particular segments.
• Easy. Web-based email marketing products with professional templates, list capabilities, automatic tracking and reporting allow you to concentrate on your message.
We can help you brainstorm your next steps. Get started now at http://www.boostyourbottomline.com/fast_track/
© 2009 BoostYourBottomLine.com
WANT TO INCLUDE OUR TIPS IN YOUR E-ZINE, WEB SITE OR BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp publish Boost, an ezine filled with red hot strategies to ignite business and personal success. To find out more, and to get your fr*ee Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Thursday, August 20, 2009
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