As we work on a local fundraiser, http://www.davidsparade.com, we’re reminded of the importance of all forms of promotion to get the word out. It’s important to cover all of the online options, but don't forget about offline publicity tools. The following can be very effective if you're publicizing something local:
- Local newspapers and weekly shoppers
- Local newsletters
- Flyers on supermarket bulletin boards or at the check-out counter
- Flyers at colleges and universities
- Flyers or posters at company cafeterias or teacher lounges
- Bank marquees
- Church bulletins
- Bumper stickers
- Bank statement stuffers
- Chamber newsletter inserts
- Posters
- Calendar listings on local cable TV channels
If you need to pinch your promotional pennies, you’ll want to unleash a comprehensive PR program. Learn the nuts and bolts and how to save thousands of dollars now at http://www.boostyourbottomline.com/fast_track/
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Tuesday, August 25, 2009
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