Soliciting customer feedback is an important step for small business owners who want more business growth and success. If you have taken the leap to gather customer feedback on your products and services, you’ve already accomplished a lot! Interaction and appreciation for your customers and their opinions will benefit you a great deal.
Whenever a customer hands you a complaint, they’re also handing you an opportunity to create a stronger and more profitable relationship with him/her, and if handled properly can be converted into increased loyalty, add-on business and A+ referrals for you. Additionally, positive feedback can be used to promote your products and services.
The golden rule is this: When customers give you their valuable feedback, consider a handwritten thank-you note, a free gift, or a unique discount. Be sure to tell them that their input is valuable.
Studies show that a happy customer will tell 10 other people of their satisfaction. An unhappy customer will tell 20. Furthermore, it's nine times more expensive to get a new customer than it is to sell to an existing customer.
Want to know what your customers really think of you? We’ll show you a step-by-step process for conducting research along with the most important questions to ask. Log on to www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, January 20, 2009
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