Obama-mania took everyone by storm and businesses were the first to dive in. The craze leading up to President Barack Obama’s inauguration on January 22nd drummed up profits for out-of-the-box thinkers.
· Take Zingerman's Creamery of Ann Arbor, MI. Josh Miner, a gelato and cheese maker at Zingerman's Creamery, packed some "Barack-y Road" gelato into containers Tuesday at the creamery to celebrate Obama’s inauguration. "Barack-y" refers, of course, to President-elect Barack Obama. The gelato includes Miner's handmade dark chocolate chips, homemade marshmallows from Zingerman's, butter-roasted peanuts and caramel. Zingerman's was just one local business joining others around the nation in taking advantage of Obama merchandise's unprecedented selling power.
· When Marvel Comics released a Spiderman-Obama comic, the line stretched down the street at a New York comic store. The 'Spidey Meets the President' issue sold out in hours.
· DC restaurants created entrees in honor of the historic occasion, from Obama sushi rolls to Biden brunches.
· The Ritz-Carlton inauguration package sold for $99,000. The package included four nights in the Ritz-Carlton Hotel Georgetown's Presidential suite, a set of Gucci luggage, two tickets to the parade and official ball. When the inauguration was over, the buyers had a four-night stay at the Ritz in Grand Cayman to warm up from the D.C. winter.
All of these examples are creative and profitable ways to boost sales when sales would otherwise be down. Take a look at what is happening in your community and figure out a way to correlate an event, day, or celebration with a catchy, yet effective product and sales idea. Customers will be intrigued by your inventiveness and will want to take a deeper look at what else you have to offer. Start brainstorming ways to put an edge on your business!
Want to turn your inventive idea into a success? We’ll show you how. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.
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Tuesday, January 27, 2009
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