When Oprah talks, people listen…and take action. Last year, she gave Senator Barak Obama her stamp of approval. After the election, there were reports noting that her endorsement of Obama gave him an additional 1 million votes. This is just one example of the “O” Factor and why Oprah Winfrey is one of the most powerful and almighty “brands.”
Radio, TV, magazine, books, and websites are just a few of the ways Oprah is able to influence millions of people all over the world. Any brand lucky to be touched by the “O” is shouting hallelujia.
Remember back in 2006 when Oprah gave away a free car for each of her audience members? Well, they were all from Pontiac. Pontiac.com saw an increase in visitation of more than 600 percent after the show aired.
Consider this: If every one of her 49 million viewers and 2.4 million magazine readers bought just one Oprah-sanctioned item a month, for say $10, that would equal a whopping $6.17 billion a year pumped into America's economy. That's about how much Starbucks made last year, worldwide.
Does your brand inspire and influence others? If not, let’s talk. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call. We’ll show you how to create your unmistakable brand identity that pulls customers in like a magnet. Think big business growth!
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Thursday, January 15, 2009
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