Every successful Guerrilla Marketing campaign is based on 3 key principles: time, energy and imagination. Jay Conrad Levinson taught us how to unleash those 3 principles by following a few simple steps:
1. Research. Focus on the market you are trying to target. What does your product and service have to offer? How is your business going to differentiate itself from the rest of the competition? A good place to start is the Internet. Search for your specific product or service and see what comes up.
2. Determine Benefits. What you consider a benefit, your customer may not even know about. Get a list of benefits from co-workers, and customers to get an outside view.
3. Select Marketing Tactics. There are hundreds of marketing tactics. The key is finding those that are best for you. Make a prioritized list. We recommend always having five in play at the same time.
4. Track Results. You need to keep track of what works and what doesn’t. Remember the saying, “if it isn’t broke don’t fix it.” If something is working, keep doing it! If you are involved in several tactics, give each one a letter grade on a monthly basis so that by the end of the year you will know which one is working the best.
Sometimes it isn’t as simple as it sounds. We can help talk you through your business goals and best strategies. Sign up today at www.boostyourbottomline.com/freebie for your free Jumpstart Coaching call.
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Wednesday, January 28, 2009
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