Whole Foods Lives & Breathes Its Green Brand

When did Earth Day expand into Earth Month? I’m not sure of the answer but was intrigued with the way Whole Foods Market, the world's leading retailer of natural and organic foods, tapped into the event. When I stopped at the Minneapolis store last weekend to fill my cart with healthy fruits, veggies and fish, I picked up The Whole Earth Weigh-In booklet showing eco-action tips that make a big difference to the environment. They covered a few of my pet peeves:

1. Choose your food like it matters – buy from companies and businesses that do something to support the health of the planet and eat as many whole foods as possible. They’re better for your body and better for the environment because they use fewer resources.

2. Reuse your bags – I carry canvas bags into every store yet still manage to accumulate plastic and paper bags. But when I learned that more than one billion single-use plastic bags are handed to consumers each day and it takes a 15-year-old tree to produce just 700 bags, I vowed to buy more canvas bags.

3. Quench with respect – Yikes! 80% of the 25 billion single-serving plastic water bottles Americans use each year end up in landfills. Carry your own reusable, stainless steel water bottles, www.kleankanteen.com and coffee cups, my favorite - www.cariboucoffee.com

My recent shopping spree not only filled my refrigerator and cupboards with healthy goodies, I learned, thanks to Whole Foods, how small steps make a big difference to the environment.

Whole Foods Market, with 193 stores in North America and the United Kingdom, and every person associated with the business, is living and breathing its green brand. The company only sells the highest quality natural and organic products available, they choose eco-friendly construction products, and they use wind power to offset 100% of the electricity used in all their stores, facilities and offices in the US and Canada. They care about their communities and the environment. They hire people who care. They serve people who care.

That’s a powerful brand. We like that.

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