Medical Websites Boost Confidence Among Patients

We were ahead of the website trend for physicians. Ten years ago, when websites were a new and unusual marketing tactic, we realized what a powerful tool they’d be for physicians. So we launched our idea: www.mydoctor.com - a tailor-made site for physicians. In addition to providing basic information about services, location and staff, we visioned educational materials including monthly articles and a health tip of the week. We visioned downloadable forms that would be completed prior to an appointment. We visioned showing physicians’ expertise. Everything would tie into their brand and how they communicate that brand through the website, brochures, educational materials, articles and advertising.

The problem was that our core target, medical doctors, didn’t understand the concept. In frustration we abandoned the good idea and moved on. While we do serve physicans and create websites, print materials, newsletters, advertising and an unmistakeable brand identity for physicians, it’s not on the level we originally anticipated.

So I read with interest an April 2007 article in the American Medical News (produced by the AMA) about the importance and value of maximizing an online presence. Alas, all of our visioning has come to fruition and more physicians are jumping on the bandwagon.

Like every other business, they are discovering the challenges of establishing and maintaining a site that is of value to their core target market. They’ve learned planning, content, design, interactivity, production, follow-up, promotion and maintenance are key. What I liked about the article was the analogy:

“Doctors recommend an annual health maintenance exam for patients. They need to do the same thing for their practice. And during that exam, they need to figure out if their web site is doing what they need it to do,” said Rosemary Nelson, a Syracuse, NY-based physician practice management consultant.

What are you doing for the health of your business? Is your website doing its job? Do you have a marketing mindset when it comes to your website? Do you know the 8 golden rules for your website? Is your copy compelling? Are your customers and prospects taking action?

We can help you solve your website challenges with concrete tools and tactics that get results. Find out more about our Fast Track to Marketing Mastery program, Show Your Charm - Write Copy with Character and Build A Website That Works. And do contact us. We’ll help you get on the Fast Track to more customers, bigger profits and a business you can brag about.

© 2007 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com