Whatever you're searching for, you know you'll find it on Google. 56% of net searches are conducted at www.google.com. But with market capitalization of $144 billion, there's much more to Google's heart and soul than searching. Here are some very real growth area predictions for this online (already) giant.
• Office Network. With online networks and office infrastructure options galore, Google may expand on it's office productivity programs. Soon, "Googling" may mean getting almost any office task done online.
• ISP. Cable? Satellite? Phone? Google? Yes - if Google continues to expand its massive server network and fiber-optic capacity, it could become the fastest ISP alternative.
• Living Machine. Once it's comprised of millions of machines, the Google grid could perform "human machine' thinking tasks.
• Media Mogul. Considering its purchase of YouTube, Google may become the leading distributor of video and other media content.
• Ad Exchange. With 31% share of online advertising revenue, Google could expand to provide efficiency and measurability to all ad options — much like NASDAQ does for the stock market.
What does all this mean for you? Stay tuned. Become familiar with Google's offerings. Can any of them help you promote the heart and soul of your business? Right now, you can't lose if you strategically align yourself with this explosive brand.
Facts obtained from "Business Week," April 9, 2007 issue.
© 2007 BoostYourBottomLine.com
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Thursday, April 12, 2007
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