I’ve been racking my brain to come up with a really great headline for an article. I know how important it is. Headlines are your “front line” to any market. It’s the first thing the reader sees. It’s your one chance to interest and influence your audience. And they’re tough to create.
Good headlines:
- Create excitement, anticipation and enthusiasm for more
- Ignite interest through concise, power-packed statements
- Attract more customers
- Pull readers into copy
- Boost your bottom line
Yet most business owners focus solely on copy and give little thought to headlines. I was falling into the same trap because of a looming deadline when I caught myself and remembered what advertising guru David Ogilvy said:
“On average, 5 times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90% of your money.”
Of all the factors that go into snagging attention, attracting new customers and increasing sales, none are as important as a strong headline. On a website, most visitors give you 10 seconds to make an impression. The time is even shorter when a reader picks up a newspaper or magazine and decides whether to read an article or advertisement.
The job of the headline is to get attention. A good headline makes the reader want to find out more by reading the article email, web page or ad.
The problem, of course, is how to write a headline that convinces your prospect to stay and read more, buy from you and become a loyal customer, a raving fan and an evangelist singing your praises. The hard truth is, success or failure hinges on how persuasive your headline is.
I wanted success so turned to a program our clients love and within seconds I had my headline, actually I had dozens of headlines to choose from. You have to love technology when it gets you out of a slump!
Want to create powerful, proven and profit-pulling headlines without wasting time and energy? Check this out; it’s a winner: www.boostyourbottomline.com
© 2007 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Marketing Spitfires Holly George and Leslie Hamp are creators of the Fast Track to Marketing Mastery program. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Holly George, Founder
- Holly George, Founder
- As founder of Spitfire Promotion Group and the Certified Marketing Spitfire™ program, Holly brings a wealth of marketing and advertising experience to the table. A big picture strategist and master collaborator, she is constantly looking for ways to brainstorm promotions. You can almost hear the "a-ha!" each time she cracks client challenges, crunches numbers, and develops customized paths to ensure success. Her fast and furious style was unleashed at a big agency in Minneapolis where she led domestic and international multimedia advertising campaigns. Always charged by big ideas and turning them into profit, she led two creative teams to National Advertising Federation awards for excellence in creative execution and increased revenue - and won several regional honors. She has launched and grown 2 successful marketing-related businesses well over the $1 million mark, but she is most proud of working with her passionate group of collaborating spitfires! Holly holds a Bachelor of Science degree in Journalism-Advertising from the University of Kansas, is a Certified Guerrilla Marketing Coach, international speaker, media guest expert, serves on the USA Today Small Business Panel.