Pitch Story Ideas After the Election

I know better. Always be aware and mindful of what's going on in the news and how it impacts your media contacts. Yet today I forgot and neglected to follow my own advice. In my work zone, I sent an email to a television contact and got the following message back:

Leslie, My head is full of elections right now… I’ll try to get back to you later in the week.

My response: Oh yes, elections; how silly of me to bother you! I apologize and look forward to connecting in a few days.

Like me, you may not have gotten very far if you tried pitching ideas today because journalists are working long hours covering local, state and national elections. Pitching your ideas tomorrow or Thursday will be a much better bet. Be creative and tie into the elections. Here are a few ideas to jumpstart your thinking:

1. Are you leadership coach? If so, share your thoughts on what you've seen in the leadership arena among local, state or national candidates.

2. Are you an advertising expert? Comment on television advertising and why the mud-slinging or above-board ads worked or didn't.

3. Are you a financial guru? Share your thoughts on the economic consequences of the election.

Think about the election and how you might be able to tie into the topic to share your expertise and capture some publicity. And give your favorite media person a few hours of rest before you contact them!

© 2006 BoostYourBottomLine.com

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