Is Your Website and Brand Memorable?

When I was in Chicago helping our son move to a new apartment, I noticed something that caught my attention...and made me want to chase the van down: http://www.sparklequeen.com.

The website URL was easy to remember and was definitely something I needed, so I checked it out. Talk about great branding. Hillary Thieling was a stay-at-home mother and an entrepreneur at heart. She launched Sparkle Queen Cleaning Service, which is dedicated to taking care of people AND operates according to her values: fun, connection and growth. Browse her site to see how she uses color, photos and copy to reinforce her brand. Notice how her logo represents her name and company. Notice how she taps into benefits with this short phrase: "Enjoy your free time." And notice how she lets others sing her praises through testimonials.

The Sparkle Queen has an unmistakeable brand identity. We know that most small business owners never reach this success. We know that more than 80% go out of business before they reach year three. We know most business owners don't know how to define that exclusive trait that sets them apart from the competition, let alone how to talk about their business benefits.

How frustrating! Every time we read these dismal stats or work with small business owners who are spinning their wheels, we become even more committed to share our passion and show them the difference between a highly successful business and one that closes it doors in just three years. That's the basis of our Fast Tracks. Fun stuff that truly shows others how to boost their bottom line.

© 2006 BoostYourBottomLine.com

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Marketing Spitfires Holly George and Leslie Hamp publish Marketing Blast, a monthly ezine filled with red hot strategies to blast your business to the next level. If you're ready to jump start your marketing, make more money, and stay on the fast track to business success, get your F.R.E.E tips and Marketing Mastery Success Kit now at www.boostyourbottomline.com

Link: http://www.boostyourbottomline.com