"Head On - apply directly to the forehead... Head On - apply directly to the forehead... Head On - apply directly to the forehead."
At first, I thought the makers of this product were trying to fulfill a 2,000 word requirement for English Lit. (or they'd never raised incessantly inquisitive children). But then I rethought. This low budget, annoying advertisement is marketing genius!
In one, 15-second fell swoop the makers of "Head On" have promoted the biggest benefit to their product, created excellent brand awareness and even accomplished how to use it. This drug store brand has experienced mammoth success simply due to one Sacred Word (well, phrase): Head On. Genius!
Does your brand have a Sacred Word (or phrase)? Can you say one thing, and your brand comes to mind for many people? How about a quiz?
"BAM!" (Emeril)
"Zoom Zoom" (Mazda)
"Like, Totally!" ("Valley Girl")
Sacred Words often are used as marketing slogans; however, their distinction is in their timelessness. They outlive any marketing campaign by becoming a part of your brand. The two can't be separated.
Creating and promoting a Sacred Word for your brand can help you realize enormous profits. Learn how to create your Sacred Word - and many other elements that will give your brand the distinction you crave to leave your competitors in your wake! Click Here to learn how to get one-on-one consulting and create your ultimate Branding Plan.
There's a reason they're called "SACRED Words." What are yours?
© 2006 BoostYourBottomLine.com
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