We admit it. We're geeks. We can sit for hours developing marketing products, brainstorming marketing solutions, and reviewing the good, the bad and the ugly. Well here's a good one:
Nokomis, an elegant restaurant and wine bar along the shores of Lake Superior (north of Duluth), gets a gold star for creating an experience and tapping into emotional triggers. They identified the feeling they want customers to experience and the picture that comes to mind with that feeling:
Romance: dining by Lake Superior moonlight
Pampered: classic entrees and new cuisine like Lake Superior Whitefish Cake
Escape: retreat from home to a beautiful location
Fun: enjoying the company of partner and friends
Identifying feelings and pictures that come to mind helps small business owners create offerings and marketing pieces. Nokomis, for instance, gives a bookmark (featuring a passage from Longfellow's Hiawatha's Childhood) to every customer. Think about it. Every time a customer uses the bookmark, they'll see the contact info of Nokomis and remember the lovely dining experience. Talk about top of mind awareness! It'll keep customers coming back...even way up on the north shore of Lake Superior. Check it out at http://www.nokomisonthelake.com
© 2006 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Marketing Spitfires Holly George and Leslie Hamp publish Marketing Blast, a monthly ezine filled with red hot strategies to blast your business to the next level. If you're ready to jump start your marketing, make more money, and stay on the fast track to business success, get your F.R.E.E tips and Marketing Mastery Success Kit now at www.boostyourbottomline.com
Monday, November 20, 2006
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