You’ve heard us say again and again that connecting with your customers in a deep and emotional way is key to successful copywriting, sales and PR and that your headlines must stop them in their tracks from the get-go.
There’s a helpful tool that analyzes headlines to determine the “Emotional Marketing Value” score and which words have the greatest impact. Consider this:
Intellectual Words are especially effective when offering products and services that require reasoning or careful evaluation.
Empathetic Words often bring out profound and strong positive emotional reactions in people.
Spiritual Words have the strongest potential for influence and often appeal to people at a very deep emotional level.
Words matter. If you’re not a wordsmith, log on to www.boostyourbottomline.com/freebie to schedule your free Jumpstart Coaching call to discover which words will help you grow your business. And check out this cool tool that takes the guesswork out of headline creation: http://www.boostyourbottomline.com/resources/create_instant_headlines.shtml
© 2009 BoostYourBottomLine.com
WANT TO USE THIS ARTICLE IN YOUR E-ZINE, WEB SITE or BLOG? You can, as long as you include this complete blurb with it: Certified Marketing Spitfires™ Holly George and Leslie Hamp are creators of the Business Boost In A Box. To learn more about the step-by-step program, and to sign up for their *FREE* Marketing Mastery Success Kit, visit www.boostyourbottomline.com
Tuesday, February 10, 2009
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